When most people think about weight loss, they focus on mechanics: calories in versus calories out, macros, workout routines, and meal plans. And while these tools have their place, they’re only 5% of the equation. The real weight loss battle? It’s psychological. In my years of exploring human behaviour and working with close to 1000 clients in the last 20 …

The Myth of Motivation How many times have you told yourself, “I just need to get motivated”? You want to get in shape, but you don’t feel motivated. You want to start that side hustle, but you don’t feel motivated. You want to write that book, but you don’t feel motivated. So, you wait. And wait. And wait. Here’s the …

I wanted a watch. A decent watch. Something that cost a bit. Not £20,000 crazy, but enough to quietly say: “Yeah… I’m doing alright.” I haven’t worn a watch in over a decade. Like most people, I’ve relied on my iPhone. But still… I wanted one. Because sometimes it’s not about the thing. It’s about what it represents. I looked …

Self-sabotage in weight loss is a complex and multifaceted psychological issue that often goes unaddressed despite being one of the most significant barriers to success. It manifests in subtle and overt ways, derailing individuals from their goals and perpetuating cycles of frustration, guilt, and hopelessness. At its core, self-sabotage is a behaviour driven by unconscious fears, unresolved emotions, and deep-rooted …

Let’s cut through the noise: If you’re not losing weight, and your first instinct is to blame your metabolism, your schedule, your genetics, or your favorite carbs, we need to talk. Because while life does get complicated—kids, jobs, stress, late-night cravings, none of that removes your responsibility from the equation. If you’re constantly spinning your wheels and getting nowhere, it’s …

Most of the time, it’s not a lack of knowledge that holds us back. It’s not that we don’t know what to do. It’s that we keep choosing the easier option. The excuse over the action. In weight loss, in business, in life, excuses are always there, ready to sound logical. “I’m too tired.” “I’ve had a rough day.” “I’ll …