Fat loss isn’t just about what you eat or how you train.
If it was, half the population wouldn’t be stuck in the rinse-and-repeat cycle of short-term success and long-term regain. It goes much deeper than that.
Here’s what actually determines whether your results stick or not:
1️⃣ Belief. If you don’t believe it’s possible, you won’t even try properly
Most people don’t fail because they lack knowledge. They fail because deep down, they don’t actually think they can succeed, so they don’t fully commit.
They go through the motions. They “try” but don’t follow through. They wait for motivation, rather than building momentum. And the brain? It’s clever. It will scan every situation to confirm what you already believe.
“See? You slipped again. Told you it wouldn’t work.” “That’s just how you are. You always give up.” “You’ll never be like them.”
That voice? It’s a liar. But it sounds like truth when you haven’t built evidence to the contrary. Your self-limiting beliefs are holding you back
Start small. Win today. Do it again tomorrow. Stack enough of those wins, and belief becomes automatic.
No one starts confident. You build belief through action, not before it.
2️⃣ Worthiness. If you think you don’t deserve it, you’ll sabotage it
This one’s deeper than macros and meal plans. If you’ve spent years tying your self-worth to your weight… If you’ve punished your body more than you’ve ever taken care of it… If deep down you still believe “I don’t deserve to feel good in my body”…
Then even when you start making progress, you’ll find ways to wreck it.
“One bad meal? Screw it. The day’s ruined.” “Lost 5kg? Time to reward myself with a binge.” “Things are going well… this feels uncomfortable. Better backslide.”
Sound familiar? Here’s the truth: Health is not a reward for being good. It’s not a prize you win when you’ve suffered enough. It’s your default. Your birthright. Your standard. You don’t have to earn permission to feel great in your body. You just have to stop treating self-sabotage like it’s normal.
3️⃣ Identity. If you don’t change how you see yourself, nothing will stick
This is the big one. You cannot create long-term results while still clinging to the short-term version of yourself.
If you keep identifying as the person who:
- “Always screws it up”
- “Hates exercise”
- “Can’t stick to anything”
- “Has no willpower”
- “Isn’t built like them”
Then it doesn’t matter how good the plan is. You’ll revert. Why? Because your actions will always align with your identity.
But identity isn’t fixed, it’s chosen.
Every single time you:
- Meal prep when you’d rather order out
- Show up to the gym when it’s raining
- Say no to the thing you used to say yes to…
You are voting for a new identity. You’re becoming the version of you who gets results and keeps them. The scale changing doesn’t prove anything. But your consistent actions? They change everything.
🔁 So here’s what most people miss:
It’s not that your diet failed. It’s not that the workouts were wrong. It’s that your identity, your self-worth, and your belief never changed.
When those 3 things lock in?
Fat loss becomes sustainable. Maintenance becomes second nature. And confidence becomes the side effect — not the goal.
My name’s Gav Gillibrand — I help busy, high-performing men lose 20–60lbs in 3–6 months and keep it off for life. Burn fat. Build muscle. Skyrocket energy. 750+ men transformed and counting.
Here’s how I can help you right now:
1️⃣ Grab my free cheat sheet — The Top 5 Weight Loss Hacks for Men Who Want to Build Muscle, Lose Fat & Optimise Hormones as They Get Older: 👉 gavgillibrand.com
2️⃣ Book a free 15-min Body Transformation Strategy Call — pure value, no strings, just answers about your health & fitness: 👉 Book here
3️⃣ See 100s of real client transformations & testimonials: 👉 Read them here
