Most of the time, it’s not a lack of knowledge that holds us back. It’s not that we don’t know what to do. It’s that we keep choosing the easier option. The excuse over the action.
In weight loss, in business, in life, excuses are always there, ready to sound logical.
“I’m too tired.”
“I’ve had a rough day.”
“I’ll get back on track Monday.”
“This one thing won’t matter.”
But it does matter. Because all those tiny decisions add up. You don’t wake up one day off-track. You drift there, inch by inch, choice by choice.
And listen, I get it. Life is chaotic. Discipline is hard. Consistency is boring. But your goals don’t care about your mood, your cravings, or your calendar.
They only care if you show up.
This isn’t about perfection. It’s not about guilt, shame, or hustle culture either. It’s about keeping your word to yourself. Doing what you said you’d do when it was easy, especially when it gets hard.
So today, be greater than your excuses.
Take the walk.
Eat the meal you prepped.
Track the thing you’d rather ignore.
Not because you’re “in the mood”, but because you’re committed.
Excuses will always be there. But so will the version of you that doesn’t fall for them anymore.
And that version? That’s the one worth showing up for.
My name is Gav Gillibrand and I help busy & high performing men lose 20-60lbs in 3-6 months & keep it off for life. Burn fat, build muscle & skyrocket energy. 750+ men transformed and counting…
Here’s how I can help you:
2. Book a FREE 15min Body Transformation Strategy Call with me – pure value, no strings, just answers about your health & fitness.
