As a CEO, you make critical decisions daily. You evaluate risk, reward, and balance in your business. The same logic applies to your health and nutrition. One of the biggest mistakes I see high-performing men make is labelling foods as “good” or “bad.” But here’s the truth: there are no bad foods. Only unbalanced diets. Think about it: What matters …

The saying, “There’s no fat people in a famine,” may sound blunt, but it highlights an undeniable truth: fat loss is about energy balance. When food is scarce, the body has no choice but to burn stored fat for survival. This process illustrates the simple mechanics of fat loss: when you consume fewer calories than you burn, you lose fat. …

If you’ve been anywhere near the internet lately, you’ve probably heard that seed oils are toxic, inflammatory, or, my personal favourite, “the new smoking.” Relax. Let’s cut through the noise, break down the real pros and cons of seed oils, compare them to fish oil, and explain why seed oils have become the latest health villain (even though they’re not …

CICO. Calories In, Calories Out, is the simple framework behind how body weight changes. It’s grounded in the basic law of energy balance: 🔁 Energy Balance 101: But What About Hormones? Yes, hormones matter. They influence hunger, cravings, energy expenditure, and fat storage. But here’s the truth: Hormones affect how easy or hard it is to maintain a calorie deficit, …

When it comes to fat loss, there’s one fundamental principle: you need to be in a calorie deficit. But being in a deficit isn’t just about watching the scale move. It comes with real, physical and mental signals that tell you it’s working. Here’s a quick video where I break down the 7 signs of a calorie deficit. Scroll down …

Fat loss isn’t just about what you eat or how you train. If it was, half the population wouldn’t be stuck in the rinse-and-repeat cycle of short-term success and long-term regain. It goes much deeper than that. Here’s what actually determines whether your results stick or not: 1️⃣ Belief. If you don’t believe it’s possible, you won’t even try properly …